Know
Sense
What is
What isn’t

Know
Sense
What is
What isn’t

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KNOWN INFERRED

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Abstract colorful artwork
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DISTANCE UNKNOWN

What we know, what we sense.
Detail and context, reason and instinct.
What is, what isn’t - what could be.

What we know, what we sense. Detail and context, reason and instinct. What is, what isn’t - what could be.

We give form to what could be, turning insight and imagination into ideas, identities and experiences.

We give form to what could be, turning insight and imagination
into ideas, identities and experiences.

  • BRAND ORIGINATION

  • /

  • CREATIVE DIRECTION

  • /

  • VISUAL & VERBAL IDENTITY

  • /

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(01)

Pulsara Labs

Coming soon

  • Experiential

  • /

  • Strategic Narrative

  • /

  • Motion Graphics

  • /

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(02)

Stryker

Strategy, felt.

  • Brand Strategy

  • /

  • Campaign Design

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  • Experiential

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(03)

Navaide

Heritage, reoriented.

  • Information Design

  • /

  • Instruction Systems

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  • Technical Communication

  • /

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(04)

Thorn

Complexity, clarified.

HOW WE WORK

HOW WE WORK

Opportunity
rarely lies in the expected.

Opportunity rarely lies in the expected.

Opportunity rarely lies in the expected.

01

Understand Deeply

02

Shift Expectations

03

Realise Opportunity

Capabilities

Strategy, identity, campaigns and experiences — brought together around what each opportunity needs.

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Strategy

Understand what matters. Position what makes you different. Define where you go next.

Positioning

Research & Discovery

Messaging

Proposition

Naming

Brand Architecture

Strategy

Understand what matters. Position what makes you different. Define where you go next.

Positioning

Research & Discovery

Messaging

Proposition

Naming

Brand Architecture

Brand & Identity

Turn thinking into expression. Give ideas character. Create distinction that people recognise and remember.

Visual & Verbal Identity

Brand Expression

Toolkits & Guidelines

Identity Systems

Motion & Behaviour

Brand & Identity

Turn thinking into expression. Give ideas character. Create distinction that people recognise and remember.

Visual & Verbal Identity

Brand Expression

Toolkits & Guidelines

Identity Systems

Motion & Behaviour

Campaigns

Create ideas that matter. Make people think, feel or act.

Campaign Concepts

Launches & Activations

Social & Content

Campaign Platforms

Internal Communications

Film & Motion

Campaigns

Create ideas that matter. Make people think, feel or act.

Campaign Concepts

Launches & Activations

Social & Content

Campaign Platforms

Internal Communications

Film & Motion

Experiential

Design interactions with purpose. Make complexity intuitive. Create experiences people feel part of.

Events & Conferences

Learning Experiences

Exhibitions & Environments

Interactive Experiences

Websites & Digital Products

UX & UI Design

Experiential

Design interactions with purpose. Make complexity intuitive. Create experiences people feel part of.

Events & Conferences

Learning Experiences

Exhibitions & Environments

Interactive Experiences

Websites & Digital Products

UX & UI Design